28 de julho de 2013

Leituras Digitais (14 a 27 de Julho)



Rubrica quinzenal de notícias e artigos relacionados com a edição de livros digitais.

Barnes & Noble Inc says William Lynch is resigning as chief executive after three years on the job.The book retailer is naming Michael Huseby as president of the company and chief executive of its Nook Media unit.
However, while libraries are increasingly at peril from spending cuts, as part of the embattled country’s attempts to solve its financial crisis, the desire to use these institutions among recession-hit Spaniards is booming. In Andalusia, where Granada is situated, there has been a 50.6 per cent rise in library borrowers since Spain’s economic troubles began in 2008. In some extreme cases, such as in Seville’s libraries, it is up by 150 per cent.
Over the next couple of years Amazon would retake its marketshare until it owned at least 60% of the ebook market again. Why? Because it would build on its ecommerce expertise in general (they don’t just do ebooks), because it has better customer service than the others, and because it would have lower prices. Amazon will always have lower prices because it is willing to aggressively give up revenue to do so and its executives passionately believe that it’s the right tactic for them. Other companies don’t have the guts to match it completely.No two ways about it. Amazon has earned its marketshare.That doesn’t mean that, taken as a whole, Amazon isn’t manipulative and utterly ruthless. They are. And they have a frightening amount of resources. That’s why they’d retake the market in record time.
Many book readers are switching to the eBook format and bookstores are lamenting the entire situation. Likely, we are not going to see another 50 Shades of Grey phenomenon this year, but the prospect of one makes bookstores salivate. Bookshop owners are pining their hopes that the new mystery novel will get people in the stores and gain a bunch of sales. Tech savvy customers are buying the book from Amazon, Nook, Sony and Kobo, simply because the electronic version does not have limits.
Kobo’s newest ereader showed up on the FCC website on Friday, and even though the more interesting details are embargoed this filing told me a lot.If the hints dropped in the test reports are correct, this is probably going to be a 6″ ereader with Wifi, an HD E-ink screen, a microSD card slot, and a frontlight. And if the date for the embargo is correct the more interesting details will be revealed on 30 August, suggesting that this ereader will likely ship some time next month.
Goodreads, the leading online book community, has just announced that they now have 20 million members. That’s 4 million more members than they reported having when they were purchased by Amazon in late March 2013, and twice as many members as Goodreads had a mere 11 months ago.
To further simplify the publishing process, Kobo now offers authors a way to create an eBook from scratch using an online WYSIWYG editor within the Kobo Writing Life platform, avoiding the extra step of converting a Microsoft Word or Rich Text Format document. It also allows them to tweak the auto-converted file and maintain even tighter editorial control over their eBook. The WYSIWYG editor helps ensure the layout and formatting of the file is accurately translated the way the author intends. At the same time, authors can use the feature to quickly and easily update ePub files without using conversion tools and additional editing software.
O inquérito, realizado pela Câmara Brasileira do Livro (CBL) no último Congresso do Livro Digital, em junho, teve a participação total de 126 pessoas. Foram feitas 22 perguntas sobre temas como direitos de autor, perspetivas comerciais, relação entre livro impresso e digital, entre outros.
The future for books in retail stores is not unified; it’s dispersed. To the extent that there continue to be bookstores (and although shelf space in them will continue to decline inexorably, they’ll also be around for years to come), the bookstores will increasingly be more about books for reading and less about books for using. Much of the slack can be picked up by merchants of other things, but there are challenges.
Physical books are not obsolete: The book industry is not the music industry, in part because “the book is an exceptionally good piece of technology—easy to read, portable, durable, and inexpensive.” And, though ebook sales are growing, they’re not growing at a rate that suggests that they’re going to completely take over physical books. After rising at “triple-digit annual rates” between 2009-2011, ebook sales “rose just 44%” last year. “This kind of deceleration in the growth rate isn’t what you’d expect if e-books were going to replace printed books anytime soon,” Surowiecki argues. “In a recent survey by the Codex Group, ninety-seven per cent of people who read e-books said that they were still wedded to print, and only three per cent of frequent book buyers read only digital.”
Barnes & Noble has a history of ill-timed technological decisions. In the 1990s it was focused on beating Borders and didn’t set up its website until 1997, a full two years after Amazon.com went live. It introduced a primitive e-reader too early, in 2001 (on Sept. 11, to make things worse). After Amazon introduced the Kindle in 2007, Barnes & Noble needed someone to take control of its destiny and hired Lynch to do just that.
New York Times E-Book Best Sellers

A version of this list appears in the August 4, 2013 issue of The New York Times Book Review. Rankings reflect sales for the week ending July 20, 2013.

E-Book Fiction

1.     THE CUCKOO'S CALLING, by Robert Galbraith
2.     THE ENGLISH GIRL, by Daniel Silva
3.     FIRST SIGHT, by Danielle Steel
4.     PULSE, by Gail McHugh
5.     HUNTING EVE, by Iris Johansen

E-Book Nonfiction

1.     ZEALOT, by Reza Aslan
2.     THIS TOWN, by Mark Leibovich
3.     BORN STANDING UP, by Steve Martin
4.     ORANGE IS THE NEW BLACK, by Piper Kerman
5.     PROOF OF HEAVEN, by Eben Alexander

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