25 de novembro de 2012

Leituras Digitais (18 a 24 de Novembro)



Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

Industry after industry has faced dramatic technological change driven by the consumer preference for convenience and efficiency that the internet provides. In no case I can think of, has “pushing back” or market share leverage of the strongest players proven to be a successful strategy to anything other than being able to cut costs and weather declining margins better than the competition.What has proven to be successful is winning the consumer. Not pushing back, but competing in the new landscape.
Major book publishers and libraries have been sparring for months over acceptable terms for making e-books available for lending. From time to time, they find some common ground.The Penguin Group plans to announce on Monday that it is expanding its e-book lending program to libraries in Los Angeles and Cleveland and surrounding areas though a new distribution partner. In a pilot program that will begin this year, Penguin has worked with Baker & Taylor, a distributor of print and digital books, to start e-book lending programs in the Los Angeles County library system, which will reach four million people, and the Cuyahoga County system in Ohio.
The United States Supreme Court recently heard oral argument in Wiley vs. Kirtsaeng, a copyright case that deals with first resale principles. The gist of the case is this: Kirtsaeng bought textbooks in developing countries where the books sell for less than in the United States and brought them to the United States for resale. (Sounds like the pharmaceutical scene here in the United States: The same drug sells for multiple times more in the United States than in any other country in the world so U.S. citizens get the privilege of subsidizing pharmaceutical sales to other countries. The same is often true in the textbook industry.)Wiley sued Kirtsaeng for copyright infringement and won; Kirtsaeng has appealed. Kirtsaeng’s defense was primarily the first-sale doctrine, which allows owners to resell, lend out, or give away copyrighted goods without interference. This doctrine is a prime reason why every ebook comes with terms of sale that state that what you are “buying” is a limited license, unlike with a pbook.Here’s the problem as I see it: If Wiley wins in the Supreme Court, it will be the death knell of all markets for all goods except the primary market, which is the original transfer from manufacturer/copyright owner to licensee. In other words, we won’t own anything, we will simply be licensees subject to the whims of copyright owners. If we don’t own it, how will we dispose of it?
With the holiday season coming up, the website devoted to Harry Potter is ready. Pottermore is the only place in the world where you can buy the digital versions of the entire Harry Potter saga and the official off-shoots. Pottermore has announced today that the site is launching a new Gifting service, that will allow you to buy the ebooks and have them sent to a lucky recipient.Pottermore has its new service located at shop.pottermore.com. You can customize a personal message for the recipient and specify the delivery date. There are options to send it out up to six months in advance. This applies to both ebooks and the audiobook versions of Harry Potter. The digital editions can be read on most e-readers and tablets, so you are good to go.
BBC Research & Development has announced a strategic partnership with University College London (UCL), aimed at bringing together researchers from both sides to work on the challenges faced by digital media.“By bringing together two world-leading research institutions, this partnership will inspire new ideas, help position the UK as a leader in media technologies, and act as a gateway to further innovation,” said Matthew Postgate, Controller of BBC R&D.The partnership agreement is signed for the next four years. Over this period of time 80 researchers from the BBC and UCL will be working together in a joint space at 1 Euston Square in London.
Like the early days of the Kindle Singles program, the Serials program is getting significant merchandising support.  Also like the Singles program, the Serial program is on the top banner throughout the Kindle Store.  If you monitor Kindle’s merchandising efforts, you will see a broad range of activity to support the program.At heart the program is for novelists who can benefit from the promotion which would advance their careers.
Last month Penguin and Random House confirmed they would merge their publishing companies to form a large entity. Today Harper Collins and Simon & Schuster are in the early stages of negotiations to accomplish the same feat.News Corp. who owns Harper Collins has approached CBS Corp, who is the parent company of S&S. News Corp has made overtures to buy the company completely in order to stay competitive.
I recently came across a rant that lamented the advent of digital publishing, open access publishing and self-publishing in science. The rant was published in the Huffington Post as a “digital” blog post (ah, the irony), entitled “50 Shades of Grey in Scientific Publication: How Digital Publishing Is Harming Science”. It was reminiscent of the rants that might have been uttered by calligraphers who were upset about the emergence of Gutenberg’s printing press or concerns of European aristocrats in the wake of the French Revolution about whether commoners could ever govern a country. Normally I ignore rants, but this one was written by Dr. Douglas Fields, an outstanding neuroscientist and an excellent writer, who also serves as the Chief of the Nervous System Development and Plasticity Section at the National Institute of Child Health and Human Development. It is very difficult to understand how someone who is such an eminent scientist and has an extensive experience with scientific publishing would make so many bizarre statements about open access publishing.
But how does this affect our reading experiences? Today we're living in a world full of push notifications, at-mentions and chat windows. To talk about our books right from the device that we're reading them on may sound like a potentially intrusive, distracting, and ultimately contradictory digital concept. In reality however, this doesn't have to be the case -- we can still preserve the distraction-free reading experience that we're used to and also harness the benefits of the web. What we have is the possibility of gathering a wealth of information and opinions together at the click of a button -- to expand the experience of reading as much or as little as we want to.
New York Times E-Book Best Sellers

A version of this list appears in the December 2, 2012 issue of The New York Times Book Review. Rankings reflect sales for the week ending November 17, 2012.

E-Book Fiction

1.     THE LAST MAN, by Vince Flynn
2.     MERRY CHRISTMAS, ALEX CROSS, by James Patterson
3.     THE RACKETEER, by John Grisham
4.     THE PERFECT HOPE, by Nora Roberts
5.     ALL IN, by Raine Miller

E-Book Nonfiction

1.     DAMAGED, by Cathy Glass
2.     KILLING KENNEDY, by Bill O'Reilly and Martin Dugard
3.     PROOF OF HEAVEN, by Eben Alexander
4.     THE JOY OF HATE, by Greg Gutfeld
5.     THOMAS JEFFERSON, by Jon Meacham
           
Wall Street Journal E-Book Best Sellers (Week Ended Nov. 18)

Nonfiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
Damaged
1
Cathy Glass/HarperCollins
Killing Kennedy
2
1
Bill O'Reilly, Martin Dugard/Henry Holt & Co.
Proof of Heaven
3
2
Eben Alexander/Simon & Schuster
Team of Rivals
4
8
Doris Kearns Goodwin/Simon & Schuster
The Joy of Hate
5
New
Greg Gutfeld/Crown Publishing Group
Thomas Jefferson: The Art of Power
6
New
Jon Meacham/Random House
Killing Lincoln
7
5
Bill O'Reilly, Martin Dugard/Henry Holt & Co.
Brain on Fire
8
New
Susannah Cahalan/Free Press
No Easy Day
9
6
Mark Owen with Kevin Maurer/Penguin Group
The Signal and the Noise
10
3
Nate Silver/Penguin Group

Fiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
The Last Man
1
New
Vince Flynn/Atria/Emily Bestler Books
Merry Christmas, Alex Cross
2
New
James Patterson/Little, Brown
The Racketeer
3
2
John Grisham/Knopf Doubleday Publishing Group
The Perfect Hope
4
1
Nora Roberts/Penguin Group
All In
5
Raine Miller/Raine Miller Romance
Reached
6
New
Ally Condie/Penguin Group
Gone Girl
7
7
Gillian Flynn/Crown Publishing Group
The Secret of Ella and Micha
8
4
Jessica Sorenson/Jessica Sorenson
Diary of a Wimpy Kid: The Third Wheel
9
New
Jeff Kinney/Abrams
Naked
10
Raine Miller/Raine Miller Romance

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