4 de março de 2012

Leituras Digitais (26 de Fevereiro a 3 de Março)



Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

At an event hosted by children's booksellers The Book People last week, the author gave a talk questioning the role of the publisher in today's literary world.
According to the Association of American Publishers (AAP) net sales revenue report for December, adult mass market paperback sales dropped 40.9 percent compared to the same period the year before. Overall trade sales declined almost three percent, dipping from $561.3 million to $545.1 million.
A reminder today that, if you self-publish with Amazon, you’re not guaranteed to be in control of your e-book pricing. Fantasy author Jim C. Hines recounts a recent pricing snafu with his e-book Goblin Tales, self-published through Amazon, Barnes & Noble, and Kobo. Hines had put the book on sale for 99 cents over Christmas and returned it to $2.99 in January (though apparently Kobo was slow to respond to Hines’s pricing change, meaning that his book was at 99 cents for a few weeks longer than he intended thanks to Amazon’s price-matching algorithm).
In December, we at Digital Book World gathered the predictions of many experts in the book publishing industry for what we would see in 2012. One of the predictions was that the standard e-book royalty from a major publishing house would rise, maybe even to 50%, up from 25%.
The forces that could push that number up may already be in play.
Trago esse filme hoje porque tenho lido muita coisa com um tom de terrorismo, decretando  quase o fim da produção editorial da forma como a conhecemos. Como o espaço é curto, vou simplificar o que tenho lido sobre mitos e verdades nesse sentindo. A impressão que tenho é que há muitas vozes para falar sobre esse fim, sugerindo que vamos todos parar num limbo.
When will the growth in Amazon’s share of the consumer book business stop?
Who will be left standing when it does?
I won’t attempt to answer those two questions in this post. In fact, the purpose here is to begin to generate agreement that those are, indeed, the way the industry’s existential strategic questions should be framed going forward. In my consulting work, it is often my role to provide “synthesis and articulation.” This post will begin to document the synthesis that led to articulating the questions, which are actually implicit statements, above. The catalyst for these ruminations was the news last week about Amazon’s dust-up with Independent Publishers Group (IPG), a demonstration of its power and willingness to exercise it that recalls an incident almost exactly two years ago when they were unsuccessful at bullying Macmillan (or the other big publishers) into giving up their notion of implementing agency pricing.
What they want is to turn customers into a shopping mood. And they want that mood return every single day.
Obviously, from time to time there will be bestsellers. As often as it’s needed to keep readers interested in daily deals – but as seldom as possible. Especially that the first reason comes back: publishers of bestselling titles don’t need daily deals. Therefore, ebookstores will most probably have to refund lost profits.
OAPEN is pleased to announce a new service for Open Access monographs: the Directory of Open Access Books (DOAB). DOAB will provide a searchable index to peer-reviewed monographs and edited volumes published under an Open Access business model, with links to the full texts of the publications at the publisher’s website or repository. The beta version of the service will contain publications of a selected number of academic publishers. The beta version will be made public early spring 2012.
But one of the illusions most common to writers -- an illusion that may make the long slow slog of writing possible, for many people -- is that an enormous audience is out there waiting for the wisdom and delight that I alone can provide, and that the Publishing System is a giant obstacle to my reaching those people. Thus the dream that digital publishing technologies will indeed "disintermediate" -- will eliminate that obstacle and connect me directly to what Bugs Bunny calls "me Public." (See "Bully for Bugs".) And we have heard just enough unexpected success stories to keep that dream alive.
New York Times E-Book Best Sellers

A version of this list appears in the March 11, 2012 issue of The New York Times Book Review. Rankings reflect sales for the week ending February 25, 2012.

E-Book Fiction

1.                      CELEBRITY IN DEATH, by J. D. Robb
2.                      A PERFECT BLOOD, by Kim Harrison
3.                      THE SWEETEST THING, by Barbara Freethy
4.                      DEFENDING JACOB, by William Landay
5.                      KILL SHOT, by Vince Flynn

E-Book Nonfiction

1.                      THE VOW, by Kim and Krickitt Carpenter with Dana Wilkerson
2.                      WASHINGTON’S CROSSING, by David Hackett Fischer
3.                      HEAVEN IS FOR REAL, by Todd Burpo with Lynn Vincent
4.                      AMERICAN SNIPER, by Chris Kyle with Scott McEwen and Jim DeFelice
5.                      STEVE JOBS, by Walter Isaacson

2 comentários:

  1. Não acho que os e-books signifiquem que os livros impressos serão cada vez menos requisitados. Há mercado para ambos os géneros.
    Esta queda acentuada de vendas nos livros impressos, deve-se provavelmente em grande parte devido à crise económica. E é claro que o mercado dos e-books acaba por beneficiar com isso porque o mesmo livro é mais barato em formato digital do que em formato papel.
    De qualquer forma, acho que os principais prejudicados com esta queda não serão os leitores, nem os autores, mas sim as editoras.
    E quanto a mim, não vejo nenhum problema nisso. Todos sabemos que do valor final de um livro, muito pouca percentagem reverte a favor do autor...
    Para mim, o mais importante num livro não é o seu formato, mas sim o seu conteúdo.
    E os leitores que dizem que se recusarão a ler livros em formato digital estão a ser demasiado radicais. Ou então, não gostam verdadeiramente de ler.
    Trata-se apenas de uma evolução. O que antes se escrevia em pedra, mais tarde em papiro, e mais recentemente em papel, acabará por mudar também a sua forma.
    É claro que entre um livro impresso e um e-book, prefiro claramente o primeiro. Mas isso não quer dizer que, se apenas tiver à disposição um e-book, me recusarei a ler.

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    Respostas
    1. Os formatos não são mutuamente exclusivos, com a excepção de algumas áreas que estão restrictas a apenas um ou outro formato, como começa a ser o caso de algumas publicações destinadas ao ensino superior.
      O meu receio é que, como tem acontecido nos últimos anos, a quantidade de títulos editados continue a aumentar, sem que tal aumento se reflicta também a nível quantitativo.

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