29 de janeiro de 2012

Leituras Digitais (22 a 28 de Janeiro)



Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

Apple’s behavior is a modern, sophisticated version of the “embrace, extend, and extinguish” behavior that got Microsoft in so much trouble in the 1990s: Enter a product category supporting a widely used standard, extend that standard with proprietary capabilities, and then use those differences to disadvantage competitors. (The strategy is even more effective if you have a dominant market position in another, related category that you can use for leverage. Think Windows in the 1990s, iPad in 2012.)
If 2010 was the Year of the Many Datasheets, 2012 is looking like the Year of the EBook. We are getting numerous inquiries about how to change publishing processes to accommodate the new requirement to deliver content for EPUB and Kindle. (The Year of the Process Change Driven by New Digital Requirements may be more accurate, but it just doesn’t flow trippingly off the tongue.)
There’s been plenty of technical discussion on other sites of the major new developments: the new Kindle format, the new Apple toolset, and, especially, the licensing restrictions attached to Apple’s new iBooks Author.
Now that Apple's latest media disruption announcement has been marinating for a day, education experts and publishing pundits are starting to ask some curious or (dare we say) suspicious questions. With the new and improved iBooks platform, Apple makes its way into the textbook business, not only offering an innovative way to design content for the classroom but also an interesting business model to make it affordable for schools and students. And it's exciting new technology! Not only will the new iBooks realize the possibilities of interactive textbooks, but Apple also announced a free self-publishing app called iBooks Author that lets anybody create and sell an e-book as well as iTunes U, a new portal for education-related content. Let's cut to the chase, though: How much money is Apple trying to squeeze out of writers, readers, students, and teachers with this new publishing venture?
The website is basically an ereader database and comparison engine. Its sole purpose is to allow people to quickly find and compare ereaders according to one’s needs. There is a fairly user friendly (according to feedback I’ve gotten so far) filter form on the home page that allows to play with various ereader parameters, and as you adjust it the list of ereaders that match is being updated below on-the-fly. You can then select the readers you like and compare them side-by-side.
One problem with publisher attempts to save costs is that much too often the effort is focused on editorial costs, the so-called hidden costs, which generally means reducing the compensation paid to freelance editors. I would be less concerned about taking a cut in my compensation if my compensation had risen over the course of years. However, it hasn’t; the rate being offered by many publishers today is the same rate publishers were offering in 1995. Another way of saying it is that publishers have been the beneficiaries of editorial cost savings since 1995 because they haven’t increased the rate of pay in the past 17 years commensurate with the increases in costs of living.
On iMediaConnection, analyst Rebecca Lieb of the Altimeter Group posts a thoughtful look at what the “decline of print” might mean for media. She points to some of the same reports that we have covered over the last few weeks, such as surveys showing that tablet owners are buying less physical media, and projections that on-line advertising spending will this year surpass that for print advertising for the first time. She also notes that a market is growing for “enhanced” books with multimedia features (though plain text versions of the classics will always be with us).
New York Times E-Book Best Sellers

A version of this list appears in the February 5, 2012 issue of The New York Times Book Review. Rankings reflect sales for the week ending January 21, 2012.

E-Book Fiction

1.                      EXTREMELY LOUD AND INCREDIBLY CLOSE, by Jonathan Safran Foer
2.                      THE HELP, by Kathryn Stockett
3.                      AMERICAN GODS, by Neil Gaiman
4.                      THE GIRL WITH THE DRAGON TATTOO, by Stieg Larsson
5.                      PRIVATE: #1 SUSPECT, by James Patterson and Maxine Paetro

E-Book Nonfiction

1.                      AMERITOPIA, by Mark R. Levin
2.                      HEAVEN IS FOR REAL, by Todd Burpo with Lynn Vincent
3.                      STEVE JOBS, by Walter Isaacson
4.                      UNBROKEN, by Laura Hillenbrand
5.                      AMERICAN SNIPER, by Chris Kyle with Scott McEwen and Jim DeFelice

Wall Street Journal E-Book Best Sellers (Week Ended Jan. 22)

Nonfiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
Ameritopia
1
New
Mark R. Levin/Threshold Editions
Heaven Is For Real
2
1
Todd Burpo with Lynn Vincent/Thomas Nelson Publishers
Steve Jobs
3
3
Walter Isaacson/Simon & Schuster
The Long Walk
4
Slavomir Rawicz/Globe Pequot Press
American Sniper
5
2
Chris Kyle with Scott McEwen, Jim DeFelice/William Morrow & Co.
Unbroken
6
4
Laura Hillenbrand/Random House
The End of Illness
7
New
David B. Agus/Free Press
Alone
8
Richard E. Byrd/Island Press
Killing Lincoln
9
5
Bill O'Reilly, Martin Dugard/Henry Holt & Co.
Bossypants
10
6
Tina Fey/Little, Brown

Fiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
The Hunger Games
1
1
Suzanne Collins/Scholastic
Mockingjay
2
2
Suzanne Collins/Scholastic
Catching Fire
3
3
Suzanne Collins/Scholastic
Extremely Loud and Incredibly Close
4
10
Jonathan Safran Foer/Houghton Mifflin Harcourt
The Help
5
4
Kathryn Stockett/Penguin Group
American Gods: The Tenth Anniversary Edition
6
New
Neil Gaiman/HarperCollins
The Girl With the Dragon Tattoo
7
5
Stieg Larsson/Knopf Doubleday Publishing Group
Private: #1 Suspect
8
James Patterson, Maxine Paetro/Little, Brown
Chasing Rainbows
9
9
Kathleen Long/Kathleen Long
The Girl Who Played With Fire
10
Stieg Larsson/Knopf Doubleday Publishing Group

Vídeos

Melanie McBride: TEDxLibrariansTO

Smart E-Book Interface Prototype Demo

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