6 de novembro de 2011

Leituras Digitais (30 de Outubro a 5 de Novembro)




Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

No primeiro semestre de 2011 os portugueses compraram menos livros do que no mesmo período de 2010. A descida no consumo foi de 3% e é bem menor do que aconteceu em outras áreas como a electrónica de consumo (menos 13%), o entretenimento (menos 13%), ou a informática (menos 8%).
Web literature or “original fiction” as it’s called in China is a new form of serial literature which theoretically allows anyone to become a best-selling author.
The system works through a growing number of self-publishing websites that host thousands of constantly evolving, free-to-read stories posted on the sites by their authors. These websites are incredibly popular with consumers, attracting over 40% of all China’s internet users every month, who come to read web serials that can be anything from realistic novels to historical epics, comics, sci-fi and fantasy.
Vanity presses have been available for decades. But thanks to digital technology and particularly the emergence of e-books, the number of self-published titles exploded 160% to 133,036 in 2010 from 51,237 in 2006, estimates R. R. Bowker, which tracks the publishing business.
Amazon.com Inc. fueled the growth by offering self-published writers as much as 70% of revenue on digital books, depending on the retail price. By comparison, traditional publishers typically pay their authors 25% of net digital sales and even less on print books.
The data should prove to be an invaluable resource for all sectors of the publishing ecosystem. “Publishers now have the first really broad, deep look at what library users do with books and e-books, other media, and—perhaps most importantly—what library users do with their wallets outside of libraries,” Miller said. “If they’ve ever doubted the role of libraries in launching an author, this will set them straight. In turn, librarians get new insight into what their patrons want and need. And they are getting many of their hunches confirmed: that library users are avid readers, listeners, and talkers, and that the library is an important part of a rich ecosystem of cultural exchange that is seamlessly connected to the marketplace.”
"A revolução digital está em nosso redor, é um momento transformador, o equivalente ao momento da revolução de Gutenberg", afirmou Fergal Tobin, presidente da Federação Europeia de Editores e um dos convidados do I Congresso do Livro, organizado pela Associação Portuguesa de Editores e Livreiros (APEL) e que reuniu nos últimos dias editores, livreiros e agentes literários na Praia da Vitória, ilha da Terceira, Açores.
Há a ideia de que a indústria editorial sobreviveu ao aparecimento de outros media durante o último século — rádio, televisão, Internet — e que irá sobreviver a este também. Desenganem-se. "Este momento é diferente. Vamos sobreviver à chegada do digital, mas ele já está a afectar o nosso ambiente tradicional da indústria editorial e com um efeito muito maior do que aconteceu com o aparecimento dos outros media", disse.
Amazon and Facebook and other data-gathering companies are not our friend. They collect this data for multiple reasons, but all those reasons are for their benefit not yours. In Amazon’s case, the obvious, apparent, surface reason is so it can encourage you to buy similar books from it. But what prevents Amazon from turning such information over to a group that wants to identify, say, all those whose reading indicates they are opposed to gun ownership or all those whose reading indicates they favor abortion rights or all those whose reading indicates that they are fans of Glenn Beck? After all, Amazon and Facebook’s ultimate guiding principle is money – How would you know whether the antiabortion or progun or Anti-Glenn Beck for President group that is harassing you day and night got your name and information from Amazon?
With the exception of Godin’s books and The Hangman’s Daughter, print sales for Amazon Publishing’s books appear mediocre. That may be due, in part, to Amazon’s historically poor relations with booksellers. Both chain and independent bookstores see Amazon as a competitor (which it is). Amazon didn’t really have to worry about that before it became a publisher. But the fact that it has released nearly all of its titles in print (via offset printing, which means multiple copies of a book are printed at a time and in advance, rather than through print-on-demand) suggests an investment in the format.
It’s easy to say that brick-and-mortar stores are dying and Borders is bankrupt, so who cares about bookstores anyway? But physical bookstores are still the main place book shoppers discover new titles, Kelly Gallagher, VP of publishing services at Bowker, told me. “When you walk into a bookstore, you’ve got about 15,000 choices within eyesight. [But] the most images or books I’ve ever been able to find on a single page on Amazon is about 33 items.” Beyond the bestseller lists, he says, the main way readers find out about new authors and midlist authors (i.e., pretty much all the authors currently published by Amazon) is through impulse purchases, most of which take place in brick-and-mortar bookstores. “About half of all titles sold in a chain bookstore today are impulse purchases,” Gallagher said.
Will we ever be able to download a digital version of the print book we just bought, and then share that book with friends — or even sell it to someone else at a discounted price, as we can with real books — or share our margin notes and highlights with others, regardless of what e-book reader they use? Based on the current state of the market, that seems like an almost unobtainable dream, unless some government agency forces publishers and retailers/e-book reader companies to adopt true open standards (which seems unlikely).
The unfortunate part of all this, of course, is that publishers would likely be able to sell far more books if they made it easier for readers to download, read and share them — or passages from them — with anyone regardless of what device they owned. Until that happens, e-books will continue to be a Balkanized mess of competing standards and sharing silos, and the book-reading public will be the worse for it.
Even with the challenges that traditional publishers face, it can't be denied that this ever-changing landscape can also be embraced as a time of opportunity to connect directly with readers, cut out middlemen, and disrupt norms that are no longer relevant, so that this illustrious and important industry, which I still love wholeheartedly, can take its rightful position at the forefront of connecting great stories with readers.
Sitting down? Good. Come November 16th, Amazon's Kindle Fire will have company. We've wrapped our paws around a stash of documents confirming the impending launch of the first bona fide tablet in the Nook line, and lo and behold, the Nook Tablet will end up being a dead-ringer for the Nook Color that already exists. What we're looking at is a 7-inch VividView IPS color touchpanel with a 1024 x 600 screen resolution (that's 169 pixels per inch), a 1.2GHz dual-core OMAP4 processor, 1GB of RAM, dimensions of 8.1- x 5- x 0.48-inches, 16GB of inbuilt storage, a microSD expansion slot, roughly eight hours of battery life with WiFi switched off (that sinks to four hours with videos playing back), 802.11b/g/n WiFi and support for a smorgasbord of file formats including ePUB, PDF, XLS, DOC, PPT, TXT, DOCM, Flash, JPG, MP3, MP4 and AAC.
Hachette head of digital, George Walkley, said the US chart "highlights the need for a digital element to charts [in the UK]." Penguin also backed the demand for more e-book charts. Walkley added: "We need to have a reliable e-book bestseller list that reflects the industry's digital business, supplementing the list for printed books and providing a comprehensive view of the bestselling books in the UK in all formats."
New York Times E-Book Best Sellers

A version of this list appears in the November 13, 2011 issue of The New York Times Book Review. Rankings reflect sales for the week ending October 29, 2011.

E-Book Fiction

1.                      THE LITIGATORS, by John Grisham
2.                      THE BEST OF ME, by Nicholas Sparks
3.                      BONEMAN'S DAUGHTERS, by Ted Dekker
4.                      CAN YOU KEEP A SECRET?, by Sophie Kinsella
5.                      THE ABBEY, by Chris Culver

E-Book Nonfiction

1.                      STEVE JOBS, by Walter Isaacson
2.                      KILLING LINCOLN, by Bill O'Reilly and Martin Dugard
3.                      THE END OF NORMAL, by Stephanie Madoff Mack
4.                      UNBROKEN, by Laura Hillenbrand
5.                      HEAVEN IS FOR REAL, by Todd Burpo with Lynn Vincent

Wall Street Journal E-Book Best Sellers

Nonfiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
Steve Jobs
1
New
Walter Isaacson/Simon & Schuster
Killing Lincoln
2
1
Bill O'Reilly, Martin Dugard/Henry Holt & Co.
The End of Normal
3
6
Stephanie Madoff Mack/Penguin Group
Unbroken
4
3
Laura Hillenbrand/Random House
Heaven Is For Real
5
4
Todd Burpo with Lynn Vincent/Thomas Nelson Publishers
A Field Guide to Demons, Vampires, Fallen Angels and Other Subversive Spirits
6
Carol K. Mack, Dinah Mack/Skyhorse Publishing
Thinking, Fast and Slow
7
New
Daniel Kahneman/Farrar, Straus & Giroux
Boomerang
8
5
Michael Lewis/W.W. Norton & Co.
Seriously...I'm Kidding
9
7
Ellen Degeneres/Grand Central Publishing
A Stolen Life
10
8
Jaycee Dugard/Simon & Schuster                                                                                        

Fiction E-Books
TITLE
AUTHOR / PUBLISHER
THIS WEEK
LAST
WEEK
The Litigators
1
New
John Grisham/Knopf Doubleday Publishing Group
Destined
2
New
P.C. Cast, Kristin Cast/St. Martin's Press
The Best of Me
3
2
Nicholas Sparks/Grand Central Publishing
Can You Keep a Secret?
4
4
Sophie Kinsella/Random House
BoneMan's Daughters
5
Ted Dekker/Center Street
Last Breath
6
8
Michael Prescott/Michael Prescott
The Mill River Recluse
7
5
Darcie Chan/Darcie Chan
The Abbey
8
6
Chris Culver/Chris Culver
Crossing Oceans
9
Gina Holmes/Tyndale House Publishers
Unfinished Business
10
Nora Roberts/Silhouette Special Releases

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