28 de agosto de 2011

Leituras Digitais (14 a 20 de Agosto)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  At the Edinburgh international book festival this weekend, Ewan Morrison set out his bleak vision of a publishing industry in terminal decline.
  There are 170 countries to which Kindle devices are officially shipped. International Kindle users want primarily books in their own language. In many cases, except countries speaking the 6 supported languages, they can’t find them in Kindle Store. This can lead to piracy. The ebooks sold by national ebookstores could be converted to mobi and DRMs removed. Some users would do it individually but many such files can be probably found at piracy sites.
  Dedicated e-readers as well as multifunctional devices continued to gain in popularity this spring as the favored way to read e-books, while computers continued to lose ground. That was one of the findings of the newest edition of the Book Industry Study Group's "Consumer Attitudes Toward E-Book Reading." As the use of computers for reading e-books declined and the use of dedicated devices rose between May 2010 and May 2011, the two formats stood neck-and-neck as the most popular way to read e-books this spring. Multifunctional devices, meanwhile, were used by more than 10% of e-book readers this May for the first time.
  Panchanathan added: “Software will get you 90 percent of the way, but the rest needs to be controlled manually. To ensure top quality you need quality control editors to look at every line and every page…the challenge is when you are converting a large number of books and you’re not willing to spend the hours of quality control.”
 Christèle Blay of Jouve, a French content management company that makes e-book conversions primarily for US and UK publishers, concurred, noting that the number of errors often depends on the condition, state and accuracy of the original material (true, it must be noted that many print books also contain errors). Blay underscored the fact that many backlist, out-of-print and out-of-copyright titles are simply being converted with the objective of making the books available once again, albeit in a digital format.
  EBooks are here to stay. Figures from the USA suggest eBook sales now account for over 13% of the adult fiction market in the US, with the UK widely held to be less than two years behind. Recent eBook sales figures from Penguin UK, who have an accelerated eBook program both here and in the US seem to testify to this. A growing market of digital readers should then be seen as an overall opportunity, rather than a threat to traditional publishing. After all, Kindle owners, having made the initial conversion, buy more books, even if this is skewed in favour of free and cheaply priced books. The challenge for publishers is to make sure they are invited to the party.
  The launch of the Pottermore website in October has been greeted as a “game changer” by the children’s publishing industry, with virtual worlds and social networking seen as a natural part of future brand development.
Mike Richards, head of marketing at Egmont Press, said: “What is significant is that virtual worlds have a proven business model unlike other areas of digital development.” He described the move as a “game changer” for children’s publishing, and added that the costs of creating a virtual world are no longer prohibitive.
  As e-book sales have skyrocketed in the past several years, publishers have searched for ways to improve on the digital editions of their books. In 2010 enhanced e-books with video and audio were all the rage — Simon & Schuster, for instance, found some success with an edition of its best seller “Nixonland,” with 27 videos scattered throughout the text — but sales for many enhanced e-books were dismal, and the books were often expensive to produce.
Tara Weikum, an editorial director for HarperCollins Children’s Books, said she believed “The Power of Six” could work with a soundtrack because the book is “cinematic in scope.”
  Today Amazon has launched its Kindle Daily Deal, which will put one e-book title on sale each day at midnight PST and will run for 24 hours. Kindle users can check out daily picks by visiting the Kindle Daily Deal webpage and the Kindle Daily Post or visiting the Kindle Twitter and Facebook accounts (the Facebook post announcing the Kindle Daily Deal garnered 299 likes and 61 responses within two hours).
The Kindle Daily Deal dedicated webpage is a no-frills affair. Visitors are met with a brief description of the book and the slashed price of the day (including savings percentage). Underneath the description box is a countdown clock reminiscent of Groupon and Living Social’s time-sensitive fares.
  Building a truly global e-book conversion and distribution platform takes vision. MintRight CEO Stanislav Mamonov explains how he did it, why Europeans are reluctant to go digital, and why Brazil is the next big thing.
  Penguin Young Readers associate publicity director Elyse Marshall said the house will release about one enhanced e-book a month though November with multiple releases planned after that date. Initial releases beginning in August will be offered at the introductory price of $4.99 for a limited time. All releases will feature dedicated Web sites, interactive games, read-along functionality, animation and many other in-app activities for the young reader.
  The convenience of e-readers is handy, but libraries are treasure troves. I have so many friends and acquaintances who have shifted the bulk of their book buying to e-readers that I am starting to think about more than the usual anxiety about the future of publishing and bookselling. Book fanatics will always be here, and our libraries will survive. But I am starting to wonder whether the casual personal library is in danger.
  Limits on sharing and borrowing are limiting widespread e-book adoption. Remove those barriers, new research says, and the e-book market will expand even faster than it already has.
  Richard Nash, former head of Soft Skull Press, insists that book publishing needs to return to the simple task of connecting readers and writers. He has created a social-networking platform called Cursor, which allows writers to form literary communities and post their manuscripts for members to read and react to. Nash also helms Red Lemonade, Cursor’s first imprint, which publishes work selected from its site. Matt Runkle spoke to Nash recently about publishing as manufacturing, the closing of Borders, and the tribalism of literary communities.
New York Times E-Book Best Sellers

  These lists are an expanded version of those appearing in the September 4, 2011 print edition of the Book Review, reflecting sales for the week ending August 20, 2011.

E-Book Fiction

1.                      THE HELP, by Kathryn Stockett
2.                      SECOND SON, by Lee Child
3.                      ONE DAY, by David Nicholls
4.                      NOW YOU SEE HER, by James Patterson and Michael Ledwidge
5.                      UNTIL PROVEN GUILTY, by J. A. Jance

E-Book Nonfiction

1.                      HEAVEN IS FOR REAL, by Todd Burpo with Lynn Vincent
2.                      A STOLEN LIFE, by Jaycee Dugard
3.                      UNBROKEN, by Laura Hillenbrand
4.                      IN THE GARDEN OF BEASTS, by Erik Larson
5.                      BOSSYPANTS, by Tina Fey


E-ink screen on a Freescale development board

eBook Design: visão geral

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