20 de março de 2011

Leituras Digitais (13 a 19 de Março)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  Last Saturday, publishers and booksellers handed out a million free books for World Book Night. As this grand bid for new readers demonstrates, the books trade is in what optimists and Amazon employees might describe as flux, and the rest of us would call crisis. The UK arm of Borders went bankrupt 14 months ago; now its US parent is heading the same way.
  She concludes that it is extremely important that something be done about this issue—in an era when it is hard enough to get people to read as it is, authors can’t afford to have their readers get yanked out of the reading experience by egregious errors in the e-books they read. I heartily agree. But the problem is getting publishers to do anything about it. (Since e-book sellers aren’t allowed to do anything, it’s really up to them.)
  The agency model can work for e-readers, but with print a loss-leader for more and more mainstream titles selling through large retail outlets, looking only at the revenue line can be misleading for both publishers and consumers alike.
  Três em cada quatro editoras espanholas apostam nos ebooks, noticia hoje o jornal El País, com base nas conclusões  do 2.º Inquérito sobre o Livro Digital em Espanha, realizado pela Federación de Gremios de Editores de España (FGEE). Cerca de 25% das editoras espera comercializar em formato digital mais de metade do seu catálogo em 2012. O sector de maior crescimento deverá ser o da Banda Desenha  – 94% das editoras tem um  projecto digital em curso nesta área -, à frente de outros sectores como a literatura infanto-juvenil ou as ciências sociais e humanas. Quanto a formatos, há uma clara predominância do ePub, que irá reforçar-se ainda durante este ano.
  Today we are witnessing the advent of what is essentially, the first new book format in almost 75 years, the e-book (the audio books was of course, a new format but not for reading).  E-books can create new markets for books in the same way that mass market paperbacks did.  Readers who could not afford hardcovers, readers who found paperbacks more convenient, readers who were voracious consumers of books, all flocked to the new paperback format, just as they are doing today for e-books.
  Price and range have been highlighted as the most important factors in buying habits of online book buyers, with recommendation and review less crucial.
  In a survey of 91,500 customers worldwide on the Book Depository's website, the retailer found price was critical with 63.1% of customers deeming it very important. Range was the next factor identified with 51.5% regarding it as "very important". However, review (6.2% deemed it very important) and recommendation (6.6%) were seen as less important factors among shoppers.
  But the fact that customers have a distorted view of how much ebooks should cost is hardly the publishers' fault. Especially since a new breed of "self-published" authors are starting to sell millions of the things at $0.99 or less on Amazon – which casts an interesting light on the recent declarations about ebooks outselling paper books. This perception that ebooks should cost next to nothing is a huge problem, especially if you're a writer likely to sell anything under than 50,000 books a year, and hoping to have any kind of editorial support. Or if you're a conventional publisher rather than Amazon. So when charging a reasonable price for ebooks is seen not only as unfair, but also illegal, it really starts to appear that publishers don't have a hope.
  Germany’s book market is among the top three in size in the world, though e-books remain only a small percentage of overall sales, accounting for 21.2 million Euros in revenue in 2010, or 0.5% of the total market (excluding academic books and textbooks) and just 5.4% of sales, according to a new joint study between the German Publishers’ Association and GfK Panel Services called “Breakthrough in the Book Market? The E-book in Germany.”
  It's the debate that just won't go away. The issue over how libraries should loan e-books is generating noise on both sides of the pond, with no signs of agreement or let up. In the US HarperCollins got into hot water for attempting to restrict the 'life-time' of an e-book; while in the UK last year's action by the Publishers Association to adopt a restrictive 'baseline' position on e-book lending, led to uproar among librarians.
  The Bookseller FutureBook announced the winners of its inaugural Digital Innovation Awards yesterday in London. The awards were launched in December 2010 at the FutureBook Conference with the goal to “highlight and celebrate professionals across the trade who are doing the real work to facilitate digital innovation.” And fitting with the speed of digital innovation in the publishing industry, new winners will be announced every six months.
New York Times E-Book Best Sellers

  These lists are an expanded version of those appearing in the March 27, 2011 print edition of the Book Review, reflecting sales for the week ending March 12, 2011.


E-Book Fiction

1.                      WATER FOR ELEPHANTS, by Sara Gruen
2.                      LOVE YOU MORE, by Lisa Gardner
3.                      THE JUNGLE, by Clive Cussler with Jack Du Brul
4.                      THE GIRL WHO KICKED THE HORNET’S NEST, by Stieg Larsson
5.                      SING YOU HOME, by Jodi Picoult

E-Book Nonfiction

1.                      UNBROKEN, by Laura Hillenbrand
2.                      HEAVEN IS FOR REAL, by Todd Burpo with Lynn Vincent
3.                      MOONWALKING WITH EINSTEIN, by Joshua Foer
4.                      THE SOCIAL ANIMAL, by David Brooks
5.                      DECISION POINTS, by George W. Bush


An Introduction to MyEdge

Matt Cavnar at Digital Book World 2011

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