2 de janeiro de 2011

Leituras Digitais (26 de Dezembro a 1 de Janeiro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  "Publishers used to be the gatekeepers," said Mike Shatzkin, a New York publishing consultant and editor of the Shatzkin Files (www.idealog.com/blog), a blog about the book industry. "Going through the gate still has certain benefits, but it's no longer the only way for authors to get to where they want to go."
  "The real issue for authors and e-books will be marketing," says literary agent Jeff Kleinman, of Folio Literary Management. "How to market an e-book, how to get the book noticed, how to make an e-book rise to the front page of Amazon, how to connect with readers, how to sign digital copies -- these are the questions that are going to need answers in the expanding digital market."
  Amazon.com today announced that the third-generation Kindle is now the bestselling product in Amazon’s history, eclipsing “Harry Potter and the Deathly Hallows (Book 7).” The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second.
  Owners of ebook gadgets like Amazon’s Kindle and the Apple iPad can snap up the works of many dead literary greats without paying a penny because they are out of copyright.
Coupled with the proliferation of these devices, titles such as Pride and Prejudice and Treasure Island have shot to the top of the ebook charts.
  Is this is the long-awaited dawn of creative writing, where digital not only redefines the book, how it is created, developed, promoted, distributed and rewarded, but also stimulates writing and creativity itself? We have seen the generation shift from watching film and listening to music to making them, so are we going to see an equally significant shift in writing? Some will say it has happened and everyone now can express themselves and communicate with others without paper and the need of a publisher. Others will say that there is still the need to be ‘published’. Relationships are already starting to change and the disintermediation that many predicted is now starting to take some interesting twists and turns.
  Richard Curtis, veteran literary agent and president of Ereads.com, shared a few publishing predictions for 2011.
  So for independent historians, rare book collectors, and small town librarians, the task of book digitization promises to only get easier. Unfortunately, for those of us who want easy access to much of this digitized content, it appears to be a different story altogether.
  But Jason Pinter is absolutely correct when he said on Twitter Sunday night that “I want an article on epublishing to focus on an author with no platform who made it big self-pubbing. Stop regurgitating the same names.” And I think, and hope, that will be the case. But part of the issue is that media narratives prefer there to be a change from one state to another. It’s far sexier to write about Konrath and Godin leaving their print publishers behind for the world of e, or for the reverse to happen, as with the case of Boyd Morrison, who published various novels on Kindle first, did well with them, and then got picked up by a major publisher. Even if, in all of those instances, the core story subsumes seemingly incidental details that actually prove they are exceptions to rules instead of being (god, I hate this term so, so much) game-changers.
  Russ Grandinetti, the head of content for Amazon.com's Kindle business, talks about Amazon's plans for its rapidly growing Kindle business.
  The dark side spreads to the way the device is designed; that is, it is designed to encourage users to be connected to Amazon’s servers and to automatically download updates. The problems with being connected and updates are that they allow Amazon to track the consumer’s buying habits and give Amazon access to the Kindle’s content, enabling removal or disabling at Amazon’s whim. Although a lot of Amazon fans say that Amazon will do no evil, that is really more of a wish and a prayer than a fact. Amazon has always put Amazon’s interests ahead of everyone else.
  As for the feature, it’s pretty much as expected and in line with what Barnes & Noble offers on the Nook–the loan period is 14 days, during which time you can’t read the title, and you can only lend a title once. So yeah, it’s not restriction-free lending, but more of an optional loan-once coupon you can redeem on certain titles.

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