30 de janeiro de 2011

Leituras Digitais (23 a 29 de Janeiro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  The Kindle is doing very well in the UK, and UK-based online retailer The Books Depository saw its sales grow 70% in the second half of the year. However, apart from those two, book sellers in the UK are seeing total destruction.
  Courtesy The Bookseller, we get a wide variety of updates – nearly all of them disastrous for bookstores.
  ”The problem in Italy and in Europe in general, is that data on e-books is scarce, says Cristina Mussinelli, a digital publishing consultant for the Italian Publishers Association and European member of the IDPF board. “There is no central entity collecting information in an organized way, and the ways in which different countries collect data may not be comparable. So it is gathered unofficially, from people working in the market. Because of my position at the Italian Publisher’s Association and IDPF I have a quite wide network of contacts, and so I actively seek this information — but it is desk research, not statistically based.”
  "The idea of the book dying comes up all the time. It's wrong. I think this is a wonderful time for books, to enlarge the audience of the book and draw in more readers," said John Makinson, Chairman and CEO of the Penguin Group of publishers.
  What's interesting about this is that publishers are now moving into the role of selling to readers. Publishers have predominantly been in the business of selling books wholesale to retailers -- in other words, they're a B-to-B business. With e-books, they are moving closer to a B-to-C model; increasingly, as there are more online e-book retailers, publishers need to build new models of marketing books directly to consumers.
  Investors and analysts bearish on B&N. The nature of the superstore is behind us. There are great opportunities for consumers, but also great confusion among consumers so anyone who can execute well has a possibility of success. As bookstores change it effects title mix primarily and that may be the biggest effect on the publisher.
  James McQuivey, a principal analyst with Forrester, said that the book publishing industry was racing ahead of other media sectors in terms of its transition. He said 10.5m people in the US now owned a dedicated e-reader, and were continuing to buy them in 2011, while there were 10m tablets sold--primarily iPads. He said that $1bn had been spent on e-books in 2010, and expected $1.3bn to be spent in 2011. "It took other media industries multiple years to get to this point, but we were there in two, and you haven't seen anything yet."
  Por cá, já há várias editoras que estão a limar arestas para pôr os e-books nas prateleiras online. O grupo LeYa, por exemplo, tinha já em Setembro 200 títulos disponíveis nesta versão digital, na sua livraria online, a MediaBooks. Um número que é, de resto, para superar: «Todas as editoras integradas na LeYa e que publiquem obras das quais detenhamos os direitos, terão disponíveis livros em versão e-book», disse à Agência Financeira a direcção de comunicação do grupo que integra, entre outras editoras, a Caminho, Oficina do Livro e D. Quixote.
  Na Editorial Presença, por exemplo, este projecto está ainda numa fase embrionária mas com intenção de ganhar ritmo.
  3,819 respondents weighted to 18 ages and above; libraries are a significant source 44.7% prefer libraries, women prefer libraries over men. Men buy 5 books a year, women 6, average books borrowed each year is 5; 2009 3% owned ereader in 2010 8% owned ereader; 40% said are unlikely to buy an ereader; ability to pass along ebooks is important to 30% of ereader owners; kindle and sony most popular than men, however Nook is number 2 in ownership; average person bought 2 ebooks a year and 6% purchased 13% or more ebooks per year; 23% prefer dedicated ereader, 18% laptop desktop computer, 8% mobile device and tablet 8%; seems be a hybrid market as 30% of ereaders owners buy 13 or more print books a year and 23% of ereaders purchase 13 or more ebooks per year; 80% of ereader owners said would purchase ebooks from local indie if they had competitive pricing.
  But what if the jump in ebook sales is more indicative of a larger trend? What if 2011 is going to be the year that ebooks make "the leap" and become the dominant form of reading? We thought it might be illuminating to look at the growth of ebooks on Goodreads over the past two years as an indication for where we're headed.
  E-book lending has been a thorny issue for libraries, but a panel at Digital Book World yesterday moderated by Library Journal’s Josh Hadro suggested perhaps there really wasn’t much of an issue. Despite Hadro’s introduction, which quoted a recent feasibility study  about e-books in which librarians’ expressed deep anxieties, and a recent talk from Ann Arbor, MI,  librarian Eli Neiburger entitled "Libraries are Screwed,” the panel was decidedly upbeat. Publishers love libraries, the one-book/one lend model works great, and the potential for growth is enormous. But all agreed that the conversation the panel kicked off needs to continue.
  A quick roundup of coverage and reactions to Digital Book World 2011.

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