12 de dezembro de 2010

Leituras Digitais (5 a 11 de Dezembro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  Today is the first page in a new chapter of our mission to improve access to the cultural and educational treasures we know as books. Google eBooks will be available in the U.S. from a new Google eBookstore. You can browse and search through the largest ebooks collection in the world with more than three million titles including hundreds of thousands for sale. Find the latest bestsellers like James Patterson’s Cross Fire and Jonathan Franzen’s Freedom, dig into popular reads like Laura Hillenbrand’s Unbroken and catch up on the classics like Great Expectations, A Tale of Two Cities and Gulliver’s Travels.
  The Google eBookstore launched today in the USA to much chatter and speculation about how it will change the e-book market. One of the major changes that the Google eBookstore brings is its open platform that allows partner and affiliate retailers to sell Google eBooks. Through an agreement with the American Booksellers Association (ABA) and agreements with indie bookstores, Google could enable brick-and-mortar bookstores to swiftly enter the e-book arena.
  The launch of Google's long-awaited e-books platform generated close to 1,300 news stories overnight, as the service, now called Google eBooks finally went live in the US, with "hundreds of thousands" of paid-for digital books and 3m free titles. A number of stories reports that the service is a serious rival to Amazon, while the American Booksellers Association has revealed that about 110 indie bookshops will launch the e-books platform on their own websites.
  The biggest change is not in the form stories take but in the writing process. Digital media changes books by changing the nature of authorship. Stories no longer have to arrive fully actualised. On the simplest level, books can be pushed to e-readers in a Dickensian chapter-by-chapter format - as author Max Barry did with his latest book, Machine Man. Beyond that, authorship becomes a collaboration between writers and readers. Readers can edit and update stories, either passively in comments on blogs or actively via wiki-style interfaces. Authors can gauge reader interest as the story unfolds and decide whether certain narrative threads are worth exploring.
  “Digitized content is the key,” principal analyst Jeff Orr said in a statement. “It has been in the United States that the most content has been translated to digital form. The companies that provide the devices also maintain tightly integrated content stores that make access easy. In two or three years we will enter a period in which much more digital printed matter will become available in other countries and regions. Western Europe will be first, followed by Eastern Europe and Asia, especially China.”
  Everybody is now writing an article using a random combination of words “Google”, “Amazon” and “killer”. I’ll touch something much more important for an e-book reader. I’ll write about “freedom” and “limitations”.
  Google Books is the unknown in the lion’s den. Google certainly has the fiscal resources to take on Amazon, which is the key player today, but whether it has the vision and the stamina to do so remains to be seen. If we begin to see improvements in the Google bookstore, especially in customer service options, and see Google make moves to create a true competitor to Amazon, then many of us may well become Googlers. Until then, I think Google Books will be last in the race.
  Digital service provider Aptara released the second in a series of surveys tracking the development of the e-book market. This new survey covered some 600 publishers across trade, professional and education markets.
  My next interesting bit of data is that 62% of publishers don’t know their ROI on ebooks. That raises a question in my mind. If they don’t know the ROI, then how can they justify Agency pricing?
Vídeos

Introducing Google eBooks

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