10 de outubro de 2010

Leituras Digitais (3 a 9 de Outubro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  E-book readers can address the issue to some extent, especially in the western world: first of all, people can afford to buy these devices while taking the advantage of the decline in price, in proportion to the competition among the rivals; secondly, kids love going digital and people can cash in on that sentimentality for a good cause; the devices are becoming more and more user-friendly and almost capable of simulating the act of page-turning with fingers.
  As you will see, it is not about fleecing authors or getting away with taking advantage of them. It’s about readers simply wanting to be able to enjoy in appropriate ways the books they legally and legitimately purchase. DRM, as it is currently implemented, does nothing to stop ‘piracy’ and it punishes the paying customer with onerous restrictions, and with both complexity—and cost—in usage.
  This past weekend at the Self Publishing Book Expo in New York, I presented my Seven Secrets to Ebook Publishing Success. I embedded the presentation below for your Powerpointing pleasure.
The presentation builds on a previous presentation (and blog post here) on how the rise of indie ebooks will transform the future the future of publishing.
  The wind blowing UK publishers over the water to the annual Frankfurt book fair also carries with it a heightened sense of an industry in revolution. The long-promised digital market is finally with us, and with it come the now-familiar calls for the death of the "heritage" players in the industry. But in favour of ... what?
  As the popularity of e-books and e-readers continues to increase, e-book piracy is also growing rapidly. According to Attributor, a company that develops anti-piracy and content monitoring solutions, the daily demand for pirated books can be estimated at up to 3 million people worldwide. The company's latest study also highlights that the total interest in documents from file-sharing sites has increased more than 50% over the course of the last year. Interestingly, e-book piracy is moving away from large sites like RapidShare to smaller sites and those that specialize in pirated e-books.
  From newspapers to popular magazines, from scholarly journals to e-books, from smart phones to print-on-demand “vending” machines, publishing is more complicated than it once was. The Internet has created new patterns of using information—both in terms of creating content as well as consuming it. Publishers are blending their print business with new digital brands, adding a new level of engagement. Thousands of individuals, companies, schools and businesses have taken the tools of literary and scholarly production into their own hands.
  We’ve already covered a number of commentators talking about the challenge to publishing of creating new audiences. It seems that a lot of publishers have gotten used to being the only game in town, and still rely on the old top-down methods of getting the word out—rather than actually engaging with the readers on the personal basis allowed by the Internet. This is one of the ways that self-publishing authors, who by and large are aware of Internet social networking techniques, have been stealing a march on them.

Scenes from the 10th Annual National Book Festival in Washington, D.C.

Google Mobile App for iPhone, now with Google Goggles

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