31 de outubro de 2010

Leituras Digitais (24 a 30 de Outubro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  Barnes & Noble just unveiled its all-new Nook Color, an Android tablet fronted by a 7-inch color touchscreen... so long, e-ink! (Not really, the $149 original Nook is sticking around for now, owns 20 percent of the e-reader market, and is about to get a major software update). B&N is billing it as a hybrid of e-reader and tablet device, and has beefed up its software with a full-on tablet-style UI, along with Facebook and Twitter integration. There's built-in WiFi (802.11b/g/n) and 8GB of storage, but no 3G at this point. Thankfully, the price stays aggressive as a result: $249. You might think that means the screen is going to be weak, but B&N has managed to put an impressive-sounding "VividView," 16 million color, 1024 x 600 IPS display in this thing. Interestingly, there's a "full lamination screen film" on top of the LCD to reduce glare, apparently from the backlight, not just from external light sources.
  Kindle 3 and Nook Color are suddenly competing in completely different markets. B&N has done a great job of reinventing the Nook as a device that will steal casual readers from the Kindle and will also appeal to people who can’t afford the iPad or want an alternative.
  Like other reviewers, I will wait until I have a NOOKcolor to use before I speak specifically about its pros and cons. However, from a philosophical and design perspective, it’s not hard to see how this evolution of the e-reader could be a game changer in education. First, the NOOKcolor focuses on richer media and should be a strong competitor to the iPad when it comes to newsstand content. In addition, the device should evolve into an ideal viewing platform for other types of media such as rich learning objects. Its ability to handle ePub and other reading formats also make it extremely library friendly. But obvious game changer is that Barnes & Noble obviously intends to leverage this device for its NOOKstudy products when it finally makes those available on an e-reader next year.
  Barnes & Noble's new color Nook is the latest milestone for e-readers -- which first hit the market 20 years ago. Here's a look back.
  Book, magazine and newspaper publishing is unduly governed by the physical containers we have used for centuries to transmit information.  Those containers define content in two dimensions, necessarily ignoring that which cannot or does not fit.
  Worse, the process of filling the container strips out context – the critical admixture of tagged content, research, footnoted links, sources, audio and video background, even good old title-level metadata – that is a luxury in the physical world, but a critical asset in digital ones.  In our evolving, networked world – the world of “books in browsers” – we are no longer selling content, or at least not content alone.  We compete on context.
  Rob Goodman, director of online marketing at Simon & Schuster, revealed a battery of impressive figures about how social networking influences consumer buying habits, among them: consumers are 67% more likely to buy from the brands they follow on Twitter, 51% more likely to buy from a brand they fan on Facebook, and 79% more likely to recommend brands and products they follow on social media. The other speaker, Peter Milburn, digital products marketing manager at Wiley Global Finance, called Facebook (which has 500 million users), Twitter (125 million users), YouTube, and LinkedIn “the new retailers,” an idea moderator Jim Lichtenberg, president of the management consulting practice Lightspeed, confirmed when he noted, “You go to Facebook, hear about a book, then go to a retailer and buy it—so at that point the retailer’s just fulfilling your desire.”
  You can pretty much always find outspoken, passionate diatribes about ebooks online. I’ve written several myself, but in my defense I had to, or else the Ebook Bloggers Board would have flogged me and taken away my WordPress dashboard. Even setting aside my own involvement, I’ve always enjoyed this sort of spirited discussion–it’s like politics, only it doesn’t leave me feeling coated in a sludge of despair the way a political jeremiad does.(...)
  Here are three common misperceptions that I think we’d all be better off discarding before writing anything else about ebook publishing.

Vídeos

Liquavista shows first prototype of flexible electrowetting displays

NOOKcolor Guided Tour

Nook Color press event video 1

Nook Color press event video 2

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