24 de outubro de 2010

Leituras Digitais (17 a 23 de Outubro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  Can publishers find a way to live with ebooks?

  On the face of it, the answer  just now is apparently not.   The world’s publishers are struggling to come to terms with a major shake up in their industry, the first for hundreds of years, and they are apparently completely at a loss as to how to cope… The poor dears.

 They are groping around like blind moles attempting to find a good business model for electronic publishing, and pricing and so far, failing lamentably.  Their pricing structures are impressively illogical and keep changing, not to speak of the whole matter of DRM either, which is a complete shambles, and vastly confusing to most consumers.
  The longtime barriers to book publishing are rapidly disappearing. Anyone is able to publish an e-book at the world’s largest bookstore, Amazon, and make money off of it, without ever dealing with printing costs or a pesky editor. If you’ve got a novel to publish — or a long essay, or a bunch of disjointed quotations, or anything else really — there’s no reason not to publish it.
Theoretically, all if this is true. The reality? It’s not so simple — although it’s getting easier all the time.
  I believe we’re going to see in the months ahead rapidly-developing ebook marketplaces in English in non-English-speaking countries. Because of local variations in pricing and taxation and forces of habit, the markets will develop country by country unless and until some pan-European solution develops, which, because it would have to be English-based, seems unlikely to be a near-term development (although it is bound to happen someday if English-language consumption grows the way we expect.)

  Although the big US publishers have been both digitizing and putting rights metadata into their files for some time, there could still be backlist titles for which ebook opportunities could be exploited in Europe (and elsewhere) that haven’t made the “cut” for conversion. There has been no reliable data compiled that I’m aware of as to how much of the backlist in big houses has been digitized, but it isn’t 100% anywhere. The anecdotal evidence about how thoroughly the big publishers have researched and recorded their digital rights is conflicting — many have certainly put resources against the challenge — but there are certainly mid-sized, smaller, and acquired publishers who might now have an additional justification to do the same.
  Next week Barnes & Noble is hosting a press conference and there is speculation that they will announce a new Nook at the event.

  CNET has more: “For those of you who like to keep track of release dates, the Barnes & Noble Nook was announced on October 20, 2009. Almost to the day, Barnes & Noble has sent out an invite to members of the media, requesting their appearance at an event next Tuesday, October 26th in New York. We presume–but can’t confirm–that this is for the launch of a next-generation Nook e-reader.”
  Publishers are needed, and they always will be. Quality in literature is important, and while the big houses can often be seen as capricious gatekeepers to the wider world, uncaring of whether your book is the next big thing or not, it’s simply not the case. The industry has to adapt, but demands for knock-down prices and a jubilant, euphoric worship of the latest trend in technology that absolutely will redefine life as we know it is not a sensible approach. Just like you’d approach a new book that you’ve been looking forward to for years, publishers, the media, consumers and authors need to sit down, take it slowly, absorb the necessary details and develop a path forward that works for all parties without ridiculous knee-jerk reactions.
  And you can say what you like about print, but it’s not bloody dead.
  O JN Negócios de hoje, suplemento do Jornal de Notícias, tem como tema de capa o mercado dos livros digitais em Portugal. Paulo Ferreira, da Booktailors, deu uma pequena entrevista para o artigo(ver imagens abaixo). O tema de capa é da autoria de Sérgio Almeida e Bruno Amorim.
  Coming later this year, Amazon will introduce a customer Kindle-book lending feature that is, from all I can tell, the same as the one for Barnes and Noble's Nook: customers will be able to lend an e-book only once per e-book, for two weeks (during which time it's not available to the customer as in 'real' life), and then the lended book disappears from the lendee's Kindle-compatible device whether or not the lendee was finished reading it and cannot be lent/borrowed again, ever, to anyone.
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