17 de outubro de 2010

Leituras Digitais (10 a 16 de Outubro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

  A more serious threat to the publishing industry than digitisation was the imminent demise of the bookstore, warned Shatzkin, who predicted that shelf-space in bookstores would halve from present levels. Barnsley, by contrast, suggested that shelf-space had always been scarce, and that the direct interaction with readers made possible by digital publishing would actually help to alleviate the problem. The biggest challenge ahead of publishers, she felt, would be adjusting to the fact that theirs was now a customer-facing business: editors, for instance, would need to become more like marketing staff. Shatzkin agreed that a focus on the customer would be vital: the relationship with the reader would ultimately be of even greater importance to publishers than control of copyrights. It would be whoever got the eyeballs and the trust, he assured the audience, that would end up controlling the ebook business.
  "O negócio digital está a crescer e a tendência é para que esse crescimento se acentue", afirmou ao DN Miguel Freitas da Costa, secretário-geral da APEL. No entanto, refere, representa ainda uma pequena fatia do mercado. "O negócio através das livrarias digitais em Portugal representa entre 3% e 5% do total de facturação do mercado, estimado entre os 400 e os 500 milhões de euros em 2009", sublinhou. Sobre a evolução, destaca o facto de "a edição digital abrir novas possibilidades à edição".
  With all the problems consumers are seeing in ebooks, regardless of whether the problem lies in the conversion process or in the file preparation, authors who sign contracts with traditional publishers fail their audience if they do not negotiate review-before-release rights. Too many ebooks are being released that are poorly formatted and rife with errors that could easily be corrected just by proofreading the converted version before releasing the ebook on the unsuspecting public. And this should be of primary importance to authors, perhaps even more so than royalty issues (after all, if consumers get fed up with poor quality production, there won’t be any royalty to collect!).
  These numbers tell us something important about ebook sales: they are heavily weighted toward the big-name, front list authors. E-book sales may only be projected to reach 10% of total book sales in a couple of years because of the size of the industry’s backlist and the huge percentage of “long-tail” sales.
  Na edição desta semana da revista Visão, Sílvia Souto Cunha aborda o impacto que os livros e leitores digitais poderão ter no ambiente, numa reportagem intitulada «Serão os e-books verdes?».
  The real problem is that the value of library collections are rooted in the worth of a local copy. The localness of something loses most of its embodied value when you can retrieve information from Australia in 300 milliseconds. Who cares if it’s local or not? I have it immediately. The notion of a copy loses most of its embodied value when there’s no longer a difference between transmission and duplication. When you’re dealing with digital objects, to transmit it is to duplicate it. If you know where it is, you’ll always have it. There are already more cell phones in the world than there are toilets, and in this century most humans are going to have persistent internet access in their pocket. In an internetworked world, when you can download anything from anywhere, the idea of having a local copy only makes sense to a hoarder.

The Book Futurists: Edward Nawotka, Publishing Perspectives

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