26 de setembro de 2010

Leituras Digitais (19 a 25 de Setembro)

Rubrica semanal de notícias e artigos relacionados com a edição de livros digitais.

   Welcome to the first installment of my e-book guide for beginners. The purpose of this guide is to give someone who knows absolutely nothing about e-books the tools he needs to make an informed decision about what kind of e-book device, if any, to buy.
   Yet, when there are highly desired and interesting new e-reading devices to put in their stores, with a demonstrated ability to attract customers and drive purchases in addition to ultimate suitability to a physical store because they are highly designed physical objects, booksellers don’t modify their stores and retail model to include such things. It’s a huge wasted retail and marketing opportunity.
   Today, there is a fierce fight going on for the burgeoning and quickly growing e-book market. Determined not to let one company — Amazon this time — run away with it, a number of players have stepped forward to duke it out.(…)
Kobo chief executive Michael Serbinis recently discussed the e-book battleground, and how it might transform the publishing business, in an interview with CBC News.
   The real issue is what experience you want to mimic. It is the aesthetics that dominate, I think. I prefer the eInk screen because it is a closer mimic of the paper book reading experience, an experience I enjoy and want ebooks to emulate. I have a hard time thinking of ebooks as something other than another form of a pbook; I should really separate the two completely and develop an ebook-only perspective, but I think that is difficult for my generation or for any generation that grew up with pbooks. The newest generation will make that separation much more easily and naturally because it will have been weaned on ebooks.
   When you’re a publisher looking to meet the market’s demands (they want e-books, and they want them now), the plurality of different e-book standards in use can become a real problem. Converting your content to an e-book format costs money. Having to re-convert every time a new device and its exclusive proprietary format gains popularity is undesirable, to say the least.
The best course of action? Remain flexible while minimizing your costs. A tall order, but doable with a little creative thinking. One approach is to minimize the cost and time required to convert your content into e-book formats by first converting all of it into a marked up intermediary format like XML.
  Every author is the CEO of their own budding publishing empire, full of unrealized potential. Decisions you make today will determine your success in the future.
  We all make multiple decisions every day, and some of our decisions will inevitably prove incorrect or ill-conceived. The secret to success is to recognize our mistakes before they become business-limiting.
   There are many reasons why a conversion process can go wrong, many of which argue for choosing the PDF form of electronic publishing of a textbook, but everything boils down to a publisher’s financial commitment to its product. The first mistake publishers make is to believe that editorial quality control can end once a pbook version is created — they do not think of the ebook version as being a wholly new creation that has its own complexities. Consequently, editors and proofreaders are hired once in the process, before publication in any form, rather than twice, once before the pbook is produced and once after the pbook but before the ebook is produced.
   The eBooks on the market today all look similar, with their single displays and tablet form. But a concept by French designer Karim Zaouai, the Digital eBook, prefers a move back to the ergonomics of a hardcover.

  Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?
   Author Stephen King gives his take on the ebook industry. CNN's Alina Cho reports.

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